About the Program

Programme Overview

BA (Hons) Marketing, Advertising and PR is a four-year programme designed to offer comprehensive knowledge of the role, importance and application of marketing in businesses. Marketing and communication are vital functions in the modern business world. The huge number of brands and the fierce competition have generated a need for marketing executives with creativity, innovative thinking and a thorough understanding of the way the market works. Graduates of this department can handle all promotional, advertising and public relations tools, organise the communication of companies and products, evaluate and select advertising proposals, measure their effectiveness and exploit the potential of social media. At the same time, the programme offers students business organisation and management knowledge.

The range of knowledge and skills acquired upon completion of the studies enables graduates to work in fields such as Digital Marketing and Digital Communication, Advertising & Public Relations, Brand Management, Market Research, Media etc.

Delivery date(s)

• October for the Fall Semester or
• February for the Spring Semester

Duration:

• 4 years for October or February entry
• 3 years for October or February entry, for those students who have a high school certificate (apolytirion) 17 or above and recognized English certificates (B2+ and above).

Timetable:

• Morning or/and evening classes

Language of study:

• 1st and 2nd Year: Either English or Greek
• 3rd and 4th Year 4: English or
• All years in English

Programme Structure

Year 1/Level 3

• Academic English and Study Skills (Core)
• Introduction to Business (Core)
• IT and Quantitative Skills (Core)
• Introduction to Economics (Core)
• Intro to Marketing and Communications (Core)
• Intro to Accounting and Finance (Core)
• English Language (Non-mandatory)

Year 2/Level 4

• Academic and Professional Skills (Core)
• Management & OB (Core)
• Business Intelligence and Data Visualisation (Core)
• Business Economics (Core)
• Principles of Marketing (Core)
• Business Accounting (Core)
• English Language (Non-mandatory)
• Chinese Language (Non-mandatory)

Year 3/Level 5

• Consumer Psychology and Buyer Behaviour (Core)
• IMC and Brand Management (Core)
• Advertising: Creativity from Brief to Production (Core)
• Research Methods (Core)
• PR Theory and Practice (Core)
• e-Commerce and Digital Marketing Fundamentals (Core)
• Chinese Language (Non-mandatory)

Year 4/Level 6

• Strategic Marketing Planning (Core)
• Sales Management and Negotiation (Core)
• Corporate Communication and Crisis Management (Core)
• Social Media and Content Management (Core)
• Marketing Project (Core)
• Chinese Language (Non-mandatory)