Why study this master's in Digital Marketing?

1. Develop highly desirable skills in digital marketing
2. Gain masters level skills in contemporary digital marketing practice
3. Learn about the latest emerging trends in the digital world
4. Build highly desirable skills in the likes of data analytics, strategic marketing and social media trends
5. Learn about cutting-edge technologies that are shaping the next iteration of the web
6. Develop your skills in innovative research practices
7. Work in a co-creative environment with the Institute for Creativity and Technology
8. Gain business and entrepreneurial skills that will enhance your employability
9. Experience a learning-by-doing approach to digital marketing education
10. Improve your future employment prospects
11. Enhance your professional network by meeting people with similar interests and different skill-sets
12. Be part of a tech-literate, creative community

You will work on the latest research developments, while industry speakers provide development opportunities to enrich your creative and digital business practice. This will significantly contribute to your university experience and preparation for professional practice.

The curriculum revolves around contemporary digital marketing practice and emerging trends in the digital world. Students on the course will delve into the likes of data analytics, strategic marketing, social media trends and innovative research practice and exploring the dynamics of marketing on a global scale.

What can this course do for me?

You will be working in a co-creative environment within Ravensbourne's Institute for Creativity and Technology. You will pursue and develop hard and soft skills through a series of projects. These projects will support contemporary practice in digital marketing, taught by professionals and academics in an activated studio experience.

The course will bring you closer to the kind of marketing practitioner you wish to become.

Entry Requirements

Home/EU

First, upper second-class honours degree, lower second-class honours (or equivalent non-UK qualifications) in a relevant subject, or an equivalent professional qualification in a related subject.

If you are applying directly from an undergraduate degree course without experience or professional practice, you must be able to demonstrate a good knowledge of your chosen subject area.

Non-EEA/EU

In order to be eligible for this course, you will need to be a competent speaker and writer of English. This also applies if you are from the European Union, or if you're from a country outside of the EU.

You need to provide us with an IELTS or equivalent English language qualification, which demonstrates a minimum of 6.0 (with a minimum of 5.5 in each sub test) or CEFR Level B2 in each component.

Learn more: entry requirements per country

Applications are welcome from a wider range of backgrounds and experience including from students who may not necessarily possess formal academic qualifications. It is important that applicants can demonstrate an aptitude for learning and continued professional development through a research-led approach.

Applicants will be assessed at interview in accordance with Ravensbourne’s Accreditation of Prior Learning Policy and Procedure.

Selection criteria

We welcome suitably-qualified applicants who are able to demonstrate a good level of skills in areas associated with visual communication. This may include but is not limited to: graphic design, branding, art direction, advertising, motion graphics, information design, data visualisation, UX/UI design and AR/VR experience design.

To get a holistic view of your ability and aptitude to succeed on the course, we will also consider your enthusiasm and interest in the subject area, how you manage the creative process, previous study and your professional skill-set. A PDF portfolio of visual work is required.