About the Program

Overview

Take an important step toward your future in the world of digital marketing with a diploma from Algebra University College. It will open many doors, in Croatia and abroad.

Digital marketing is fast becoming one of the most sought-after fields of Information Technology meaning that this degree is likely to shorten your job search significantly.

In essence, this is the future of marketing, the most fun and creative work in the field of business today.

Embark on a journey and book a first-class ticket on the road to an interesting, dynamic and fulfilling career.

Upon receiving our diploma you’re bound to be a true guru of digital marketing on an operational and tactical level. You’ll master all the ins and outs of the viral digital channels and discover all the known and hidden tricks of the trade from leading experts.

A strategic level of studies awaits you in the master's programme.

Duration: 3 Years (180 ECTS Points)

Admission Requirements:

• All candidates who have completed secondary school have the right to enrol. Candidates who have completed secondary school outside the Republic of Croatia will have to submit a formal decision issued by the Croatian Ministry of Science, Education and Sports on the foreign educational qualification recognition.
• B2 level of English is required.
• Motivational call

What are the takeaways from the digital marketing course?

The three-year bachelor digital marketing course aims to equip you with the skills and knowledge to prepare you for a career in the real world, whether at home or abroad. Here is a snapshot of what you’ll be studying:

• Consumer Psychology and Behavior in the Real and Digital World: Human behaviour is comprised of different patterns that factor into the decision-making process. Learn how to help the consumer make an everyday decision that fits your goals.
• Creativity and Concepts of Creative Communications: Enter the world of communication and get to know its verbal and non-verbal channels. Your creativity and understanding of marketing, consumer psychology and market segmentation will come to the forefront.
• Digital Tools for Strategic Management of Digital Campaigns: Learn to use business tools for tracking and creating campaigns. Find out about reporting, analyses and synergy strategy as well as channel-based campaign overview.
• Secrets of the User Interface: Understand how a functioning UI can make the end user’s life simpler and how to make the world of the Internet a better place.
• Global Trends in Digital Marketing: Our programme follows global trends and will make you “real world” ready. You will make two large projects for companies or marketing agencies before graduation.
• Sales and Marketing Techniques in Digital Media: Understanding of Marketing in its modern-day format.
• Managing Digital Projects: Master the rules of the game and try yourself in the app and content development for Internet and mobile devices.
• Market Research: Hone your skills and familiarize yourself with all online tools for market research.
• Managing Marketing Campaigns: Learn how to effectively connect marketing material with users via social media, advertising networks and search engines.
• Security, Legal and Ethical Aspects of Digital Marketing Projects: We’re often tempted to cross over into the ‘dark side’ and utilize shady underhand methods. Learn how not to overstep the boundary and still get through to the end user.

The course syllabus includes 30 subjects and two compulsory practical projects in cooperation with employers who will facilitate work placement/internships for our students. This includes the project, which acts as the final assessment.

Examples of jobs we’re preparing you for:

• Expert for social media: The number of SMEs who are realizing how important social media management is for their business is growing rapidly.

• Expert in online public relations: This professional’s skill set can literally influence the fate of a business.

• Online/virtual business manager: With more businesses migrating to the virtual world, so does the need for a professional manager grow with it.

• Web-based project manager: Every project requires a responsible and conscientious person who knows all the project development phases like the back of their hand. They need you!

• Expert for digital communications: Professionals with this acquired skill set are in high demand in major international companies.

Industry Certifications

Requirements related to admission to industry certification exams included in the tuition fee refer to the fulfilment of stipulated pre-certification requirements for each particular certification exam. Since Algebra has the status of a test centre for VUE and Prometric, students will be able to obtain certifications at their home institution.

Certifications available to students within the curriculum:

• ECDL Start (4 ispita)
• Google Ads Qualified Individual

Remarks:

• Knowledge required for obtaining all the above-mentioned certifications is available through the curriculum of the study programme, while those with a remark (optional) require significant additional independent work.
• The Tuition fee includes certification exams listed in the call for admission.
• Particular certifications are available only in case corresponding elective courses are chosen.

Professional Title Acquired

The professional title acquired is in accordance with Article 74 of the Act on Scientific Activity and Higher Education, consolidated text (Official Gazette, No. 123/03, 198/03, 105/04, 174/04, 02/07, 46/07, 45/09, 63/11, 94/13, 139/13 and 101/14) and the Act on Academic and Professional Titles and the Academic Degree (Official Gazette, No. 107/07 and 118/12).

By completing their studies, students acquire the professional title of Bachelor of Computer Engineering in the corresponding sub-specialization, which corresponds to the degree of Baccalaureus, B.Comp.Eng.

Duration of the Study Programme

The duration of classes is 15 weeks per semester.

Partnership with Goldsmiths, University of London

Algebra University College signed a partnership agreement with Goldsmiths, University of London in January 2022.

Through this partnership, Algebra University College offers the next generation of its students the possibility to study in English on bachelor and graduate study programmes in the fields of computing, design and management, validated by Goldsmiths, University of London.

Students who complete one of these validated programmes will receive a Dual Degree from Algebra University College and Goldsmiths, University of London.

”The programmes in digital marketing are cutting edge and future-focused. They offer a high-level of support to students, develop critical thinking and provide valuable employability skills necessary to be successful in a dynamic economy.” Dr Ragupathy Venkatachalam, Head of Goldsmiths’ Institute of Management Studies

Admission:

• The admission procedure remains the same, but all candidates will be required to take an English language proficiency assessment.
• We will offer free preparatory classes for the English language proficiency assessment to all non-English speaking candidates interested in applying for admission to a programme.
• The annual tuition for study programmes can be found here: https://www.algebra.hr/visoko-uciliste/en/admissions/tuition-fee/

About Goldsmiths, University of London

Goldsmiths, University of London is a world-class public research university based in London, combining academic excellence with creative and innovative approaches to teaching and learning.

Founded in 1891, and part of the prestigious University of London since 1904, today Goldsmiths comprises 20 academic departments specialising in the arts, humanities, social sciences, cultural studies, computing, and entrepreneurial business and management.

Goldsmiths is ranked among the top 500 best universities in the world according to QS World University Rankings – the most relevant world university ranking list – with eight of its academic departments in the world's top 50 and four in the world's top 20.