The world needs good marketers, in private sector companies, in charities and in government. Marketers are needed to change the way customers of all kinds – whether business or individual consumers – buy, recommend, donate, pay their taxes, obey the law, or more generally how they behave, and live, ideally more healthily and happily.
A marketing job is one of the most exciting and challenging jobs you can have. Once you have decided that you are interested in marketing this degree will prepare you for it (particularly if you have done a degree in another subject).
It is also an ideal degree if you have already started your career - whether as a marketer or not - and want to learn more about marketing strategies, models and techniques, and how marketing managers use them to get results.
Studying this programme will prepare you for a great career in marketing. It’s our job at St Mary’s to prepare you to be an outstanding marketer, by helping you learn a wide range of marketing concepts and ideas and how to apply them in real-world scenarios. Above all, it is our job to prepare you in a practical way, helping you to make a smooth transition from studying with us to working in marketing.
This degree has been designed by top marketing practitioners and academics, taking into account what employers need from new marketing recruits. Employers want young marketers who can:
You will learn to do all these things on this Marketing MSc degree programme.
St Mary’s University is a small, beautiful campus university in London, with a friendly, professional and inclusive atmosphere that our students love. We are located in West London, near some of the largest marketing companies and surrounded by successful small businesses who need marketing expertise and welcome work placements.
We actively encourage research, analysis and debate that highlights your own business experience. We will give you more business experience through your work in consultancy and on placement. This is designed to give you real-world insights that help support your progress as an effective marketer.
As well as your award of Master of Science, you will also receive the Chartered Institute of Marketing’s Certificate in Professional Marketing (subject to validation and you taking the additional preparation and exams).
An undergraduate degree with at least 2:2 honours degree (or equivalent).
If English is not your first language you will need to achieve an IELTS score of 6.5 overall with no less than 6.0 in any section (or equivalent).
As well as all the most important theories, ideas and developments in marketing, you will learn how to make yourself a better marketing manager. You’ll learn how to research and understand the behaviour of consumers and industrial customers.
You will also work on a major research or consultancy project, exploring a particular market, company or situation using the best research techniques and the latest theories. You can link this with your work placement or current job if it can offer relevant research or study opportunities.
To ensure you are in touch with the latest developments in marketing, you will also learn about contemporary issues in marketing, whatever they may be at the time.
You'll be taught on our beautiful and historic campus located in Twickenham, London.
As well as highly interactive lectures, you will be working in groups on case studies. In seminars you will practise the skills you need to be an effective marketing manager, often working with students on our other Master's programmes to give you the experience of working cross-functionally.
You will be taught by a team that includes award-winning marketers, excellent lecturers, leading researchers and experienced professionals. You will learn using the latest digital resources and techniques.
You will be assessed in a variety of ways throughout your degree to test knowledge, understanding and skills development.
The programme uses a broad range of assessments including business reports, essays, practical exercises, presentations, case studies and assessed blogs. Wherever possible, you will be assessed using digital methods and online feedback.