About the Program
The MSc Marketing focuses on the development of an understanding of core marketing theories and an evaluation of how they apply to the role of professional marketing. It also prioritises developing marketing research skills amongst our students, a key attribute of successful marketing practitioners. It explores a range of subjects including: Strategic Marketing Management, Consumers, Markets and Cultures, Research Methods for Marketing, Digital, Social Media and Influencer Marketing, Mental Wealth 7 - Marketing Consultancy Project (an exclusive module to University of East London) and a focused Postgraduate Marketing Dissertation as the capstone project. It fuses academic and practical insights from marketing to generate a student experience for you that is rich, deep, and transformative. This course is designed for undergraduate students or practicing marketers with a desire to improve their knowledge of marketing theory and practice.
What You'll Learn
The course is designed around managerial and cultural aspects of marketing theory, and will give you an holistic understanding of the subject. The course also features macro strategic subjects as well as more micro elements of consumption practice, and also includes "workbench" technical software aspects for developing digital marketing campaigns.
How You'll Learn
You'll be taught by a range of staff who are scholarly experts in the subject and have industry-related experience, which ensures that the course is research as well as practice-informed. The modules incorporate contemporary marketing theory as well as assessment methods which engage with relevant case study examples and topics.
When not attending timetabled lectures, you will be expected to continue learning independently through self-study. This will typically involve reading journal articles and books, working on individual and group projects and undertaking preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, the library and Moodle.
Our academic support team provides help in a range of areas - including learning and disability support.
When you arrive, we'll introduce you to your academic advisor. This is the member of staff who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.
Each year you will spend around 300 hours of timetabled learning and teaching activities. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.
The approximate percentages for this course are:
- Year 1: scheduled teaching - 300 hours; guided independent study - 900 hours.
Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9am and 6pm.
How You'll Be Assessed
You will be assessed using a variety of methods including case study analysis, group presentations, individual essays, reports, simulations, live campaigns and portfolios. The course seeks to develop a multitude of student skills through our assessment methods. You will do a maximum of 30% group work as part of your degree as the course will be professionally accredited by Chartered Institute of Marketing (pending), and a strong emphasis upon marketing research skills (Market Research Society accreditation pending).