An MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become critical factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.
Specialized marketing courses:
We will provide you with the skills you need to be able to conclude an MBA course at UNYP, and immediately apply what you have learned to your business. In 2022, we implemented an innovative G.R.O.W. to FLOW concept into our curriculum, which will help you immediately implement knowledge from the classroom to the real world during your studies.
Download their program brochure MBA-Student-Guide.
The UNYP MBA Degree Program is an IACBE-accredited 18-month program, offering the prestige of an American accreditation, the challenges and rigor of a top business program, and the opportunity for current and future leaders to hone their management and leadership skills. The program is designed for professionals who wish to quickly move up through the ranks of their companies by attaining the necessary theoretical and practical knowledge to be the best possible executive managers. The program also helps business people who wish to change industries and work in a completely new field, by filling the gaps in their knowledge and giving them the tools they need to excel in new endeavors. Additionally, professionals who wish to start their own companies and pull ahead of the competition are taught how to research and create business plans, secure capital funding, and launch new enterprises. The MBA program is suitable for holders of a first degree who have relevant professional experience. The program is a part of the post-graduate life-long-learning programs offered by at UNYP and leads to the award of a diploma. The MBA degree is an internationally recognized award; it provides advancing professionals with the knowledge and experience to further their careers by developing a variety of personal and interpersonal skills and competencies.
Their ongoing enrollment process means that you can apply for any program all year round. Students can apply to complete one of their bachelor’s, master’s or MBA degree programs, or even just join them for a semester in our Study Abroad program.
The requirements listed here are the minimum requirements for students to be considered for one of our programs. Students will also need to successfully pass an interview with an academic advisor, and prove themselves to be suitable for admittance. Following the American philosophy of education, UNYP is pleased to give suitable candidates the opportunity to experience higher education, but all students who are admitted will be required to maintain a high-grade point average to remain on the course. The entire admission process can be completed remotely.
Please note that any documents not originally in English must be submitted with a certified translation in English.
The University of New York in Prague is proud of our growing reputation among international students and multinational employers. Highly-qualified international students from around the world choose UNYP for the best in international, English-language university education. Our International Student Office is dedicated to helping international students settle in Prague, and can assist with any challenge that you may run into.
The University of New York in Prague offers international students a wonderful opportunity to study in one of the world’s finest medieval cities in the heart of Europe and earn transfer credits towards their degree. Join our multinational group of professors and students in an intimate educational environment, and explore the rich history, the rapidly evolving present, and the dynamic future of this critical region.
UNYP has rolling admissions and students can start in the Fall or Spring semester. However, students that require a visa to study in the Czech Republic will find it well advised to complete the application process as soon as possible. Applying for a visa can be timely depending on the workflow of the Czech embassy in your country of residence.
If the long-term visa/long-term residence permit application is denied, the Ministry will inform you in writing and in detail about the reasons for rejection. You are entitled to request a new assessment of the reasons for rejection within 15 days of the delivery of the relevant information.
Please note that the University of New York in Prague is obliged by law to report to the Czech Interior Ministry any international student who was granted their visa/residence permit on the basis of being enrolled at UNYP and who does not commence their studies on the stipulated start date of their study program.
The primary aim of the MBA program is to enable students to advance their business careers by providing exposure to a wide variety of business management topics. The flexible weekend format allows working professionals to pursue a degree without interrupting their careers. UNYP’s approach emphasizes the European, American, and global aspects of commerce that are critical for success in today’s fast-moving business environment.
The international faculty and diverse student body give the program a global perspective. Knowledge acquired in the MBA program provides graduates with a wide range of options in terms of new career opportunities, new geographic locations, and enhanced compensation. UNYP MBA graduates are attractive to national, regional, and global companies—graduates excel at managing operations in English and flourish in international environments.
After completing the MBA program, students will be able to:
Over 100 instructors from 35 different countries regularly teach at UNYP. The majority of instructors are native English speakers and represent a considerable wealth of both academic and professional experience.
The MBA program is designed as a complete package which takes 18 months to complete. The program is completed sequentially in three phases:
Phase I Core Curriculum
A pre-defined series of required core courses which serve as the foundation for the MBA program.
Phase II Concentration Studies
After selecting an offered concentration, students complete the required number of course credits.
Phase III Consultancy Project
Working with an approved faculty mentor, students conceptualize, develop, and complete a 5-month Consultancy Project.
Classes are held on a regular basis throughout the year, generally every other weekend on Friday afternoons, Saturdays, and Sundays. Most courses meet for two non-consecutive weekends; select courses meet for one weekend. This scheduling format offers students the flexibility to continue working full-time. For all courses there are 20 contact hours per weekend, as follows:
UNYP’s approach to teaching, learning, and assessment is student-centred and geared towards the application of advanced business skills in multicultural environments. Through academic advancement, students grow professionally by demonstrating skills in independent learning, time management, and critical judgment An independent learning culture is developed through: