Dr. Antony Michail

Dr Antony Michail (PhD) is the co-founder and COO of easyStudies.io and easyStudies.gr. He also currently stands as a seasoned instructor at PwC’s Academy, bringing forth an extensive background of over two decades in consultancy. His professional journey encompasses diverse roles, providing strategic guidance to businesses of varying scales. Specializing in business and marketing strategy, implementation, innovation, digital transformation, and overall corporate growth. Antony has led these companies through start-up, survival, turnaround and growth modes.

Antony has served as a senior consultant and marketing director across various industries, such as food and beverage, fashion, IT, heating, consumer durables, building products, construction, and environmental services. His work spans different countries and continents, including the United Kingdom, South Africa, and Greece. For over two years, he collaborated (and continues to do so) with the University of Patras, contributing as an experienced project researcher in the development of robotics for infrastructure inspection and maintenance. Antony's entrepreneurial endeavours include the design and launch of training academies for notable entities like ATHEX Greece, DaVinci Gelato, and the creation of a train-the-trainer handbook for the School of Future International Academy (SoFIA, UK).

His commitment to education is reflected in his extensive tutoring experience, amassing over 10,000 hours as a senior tutor at PwC, StudySmart, University of Central Lancashire (UCLAN, UK), EEDE (Hellenic Management Association), iCTWorx (South Africa), and Anacalypsis Strategy & Marketing Consultants (South Africa). Antony has made significant contributions to the field, publishing several articles on Marketing Audit and Strategy. Additionally, he authored two books focusing on GDPR and Digital Marketing Strategies tailored for the hotel industry.

Antony has a PhD in Business Competitive Strategies, from the University of Central Lancashire (UK), a postgraduate Diploma in Marketing, from the Chartered Institute of Marketing (CIM, UK), a Master’s (MA) in International Business, from the University of Central Lancashire (UK), a Bachelor’s (BSc) in Economics, from the National & Kapodistrian University of Athens (Greece); He is also a Chartered Marketer, Chartered Institute of Marketing (CIM, UK).